Landing Pages work
Every engagement where landing pages was part of the build, across all thirty industries we publish in.
Industry
Proof type
38 entries
A webinar built for a school-district buying committee that never meets in one room
A K–12 English-language-learner curriculum publisher sells into a decision no single person makes. We ran a free live session built around a WHO / WHAT / HOW / WHEN planning system, promoted through segmented outbound, and designed so the coordinator who attends can carry it to the people who actually sign.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Senior Living & Elder CareFilling free webinar seats for two audiences at once: families facing care costs, and the attorneys who advise them
An elder-law practice and its attorney-education arm were running free live sessions for two audiences that share almost nothing except the subject. We built one operating pattern that serves both — landing pages written for an older consumer audience, and segmented email campaigns for three distinct attorney segments.
WebinarsEmail MarketingLanding PagesVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Startups & ScaleupsA free live webinar and a written list standard for a curriculum publisher selling into school districts
A K–12 English-language-learner curriculum publisher needed to reach curriculum leaders, ESL/multilingual coordinators, Title I staff and principals across the US and Canada. The campaign led with a free live session built around a WHO / WHAT / HOW / WHEN planning system, and the outreach list was specified in writing before a single invitation went out.
500+Rows per outreach listWebinarsOutboundEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Automotive Sales & ServiceEvery vehicle page built from one feed — including on the day the vehicle sells
A dealership's inventory turns over continuously; its website usually runs on a different clock. Paid ads point at individual cars. This is the page-generation system built from the feed itself, where the hardest, most carefully designed page is the one for a vehicle that has just sold.
Web DevelopmentTechnical SEOLanding PagesProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Dental & OrthodonticsA dental booking flow that separates emergency, hygiene and elective before anyone picks up the phone
One "Book an appointment" button is asked to do three completely different jobs, and does none well. This build splits the enquiry at the point of arrival and carries the split all the way into the practice-management system.
Booking IntakeLanding PagesWeb DevelopmentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Energy, Solar & RenewablesA qualification layer that decides which solar enquiry is worth a consultant's afternoon
A residential solar consultation costs a designer, a proposal and often a site visit. The form that triggers it usually collects a name, an email and a postcode — which decides nothing. This layer moves the three questions that actually settle it in front of the appointment.
Landing PagesCROCRMProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Fitness & Sports FacilitiesA first-visit content system for people who are afraid of looking foolish
The hardest step in an independent gym's funnel isn't the payment — it's the door. This is the fixed content set that answers what the first forty-five minutes will actually be like, produced in a format the coaching staff will keep making after the agency leaves.
ContentContent SystemsVideo MotionProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Food, Beverage & Specialty CPGA buyer pack built around case packs, lead times and shelf life — not brand story
A food & beverage buyer's first questions are entirely operational, and most brand packs answer none of them until page eleven. This asset set is built the other way round: one product record, a line sheet that opens with the specification, and a sample-request route that still works when the pack is forwarded to someone who wasn't on the call.
Content SystemsDesignPositioningProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Hotels, Resorts & TravelA parity audit that checks the same room the way a guest checks it, in the same order
A guest comparing a room opens four tabs in a predictable order and reads price, photos, cancellation terms and inclusions as one offer. Most parity checking happens in a spreadsheet built from extranet exports, which can't see any of that. This audit reproduces the guest's path instead.
Content SystemsReportingCROProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Med Spa, Aesthetics & WellnessA first-party consultation ledger, because the aesthetics industry doesn't publish one
There's no credible published figure for what a med spa consultation costs to generate, and none for how many consultations become treatments. This is the ledger we build instead: a non-clinical record that produces both numbers from the practice's own funnel inside a single quarter.
ReportingCRMBooking IntakeProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Senior Living & Elder CareRegistration pages designed for a 75-year-old deciding whether to protect their savings
Free sessions on long-term-care costs are read by people in their seventies, often on a tablet, often forwarded by an adult child. Nearly every convention in a standard event landing page works against that reader. This is the page system built for them instead.
Landing PagesWeb DevelopmentDesignProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Veterinary & Pet ServicesPublishing price ranges for a veterinary practice without publishing a price list
Cost is the first question on almost every call to a veterinary practice and the one question the website answers nowhere. This build puts ranges and the variables behind them on the site, using the estimate template the practice already produces — without turning the page into a menu.
ContentLanding PagesWeb DevelopmentCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Automotive Sales & ServiceSame dealership, same staff: internet leads set appointments at 32%, phone-ups at 73%
The published dealership data shows internet leads and phone-ups being contacted at broadly comparable rates and converted into appointments at completely different ones. That gap is not about reachability and it is not about staffing, because it is the same staff. This model rebuilds the internet lead handoff around what a phone-up already does naturally.
CRMLead RoutingLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Automotive Sales & ServiceService converts at ~2.5× vehicle sales and gets budgeted like an afterthought
Automotive repair, service and parts carries the highest conversion rate of any industry in the published Google Ads benchmark set. Used-vehicle dealers sit near the other end of the automotive range. Both are usually funded from one line item called automotive, which averages across a spread wide enough to hide the entire argument.
Paid SearchLocal SEOGoogle Business ProfileCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Construction & ContractingGeneral contracting has one of the lowest conversion rates in home services — here's where the model puts the money
General contracting converts paid search clicks at 2.61% against a home-services average of 7.33%, which pushes cost per lead to $165.67. The model treats that as a qualification problem rather than a media problem.
Paid SearchLocal SEOContentCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Dental & OrthodonticsDentists estimate their case acceptance at ~90%; measured across 10,000+ practices it's ~60%
The largest growth lever in a dental practice is not a new patient. It is the treatment already diagnosed, already presented, and not accepted. This model puts the marketing budget behind the step where the measured number and the believed number are thirty points apart.
CROBooking IntakeCRMCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Dental & OrthodonticsDental is one of the few categories where Meta costs more per lead than Google — that changes the plan
A dental click costs $8.00 and a dental lead costs $72.97 on search. On Meta the same lead costs $76.71, which inverts the usual relationship between the two channels. The model treats that inversion as information about intent rather than as a reason to pick a winner.
Paid SearchPaid SocialLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & RetailCart abandonment has averaged 70.22% across twenty years of studies — the model stops trying to fix it
Fifty studies published between 2006 and 2025 average a 70.22% cart abandonment rate. That number has survived every checkout redesign, every digital wallet and every trust badge of the last two decades. This model treats it as a behaviour rather than a defect, and puts the effort where the published data says the movement actually is: the device split, the returning visitor, and the automations that run after the abandonment.
CROEmail MarketingTechnical SEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Education & EdTechOne report says 60% of registrants attend, another says 33% — both are right, and the difference decides what you build
The two most-cited webinar benchmarks disagree by nearly a factor of two because one counts live attendance only and the other counts live plus on-demand. Reconciling them is not pedantry: it decides whether a programme is built around an event or around a library. The model builds for both and reports them separately.
WebinarsEmail MarketingLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Energy, Solar & RenewablesSolar acquisition cost is forecast to rise 40% into a market contracting 19% — after the credit expired
US residential solar customer acquisition cost hit a five-year low of $0.60 per watt in 2025 and is forecast to rise 40% to $0.84 in 2026 as the market contracts 19% following the residential credit's expiry. Against an average installed price of $2.49 per watt, that moves acquisition from roughly a quarter of the price of a system to roughly a third.
Paid SearchLocal SEOLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Energy, Solar & RenewablesIn residential solar the benchmark you want doesn't exist — so the model builds your baseline first
This is the thinnest published vertical we work in. There is no solar cost per click, no cost per lead, no lead-to-sale rate, no website conversion rate and no speed-to-lead study. What does exist is strong market data: record enquiry volume, a battery attachment rate that varies by more than thirty points between states, and a subsidy that ended. The model is built to survive that combination.
ReportingCROLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Financial ServicesFinance buys the second-best click in the market and converts it worst of all 23 industries
Finance and insurance search ads earn a 9.83% click-through rate, second highest of the twenty-three industries measured, and convert those clicks at 2.64%, the lowest of all of them. The whole loss sits after the click. This model spends there first.
Paid SearchLanding PagesCROCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Healthcare & Medical89% of patients say booking at any hour matters; 11% of medical groups say most of their patients can
Physician search converts at 12.43%, well above the cross-industry average, and costs $40.04 a lead. The published gap in this vertical is not in the media. It is between the moment a patient decides to book and the moment a human is available to let them.
Paid SearchPaid SocialLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Home Services52% of home-services calls get answered — and 55% of businesses never ask the caller to book
In an emergency trade the money is lost in two places, and neither of them is the ad auction. This model instruments the phone before it touches the media, because the published rates say fewer than one call in four is both answered and closed.
Paid SearchLocal SEOGoogle Business ProfileCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Hotels, Resorts & TravelTravel has one of the highest paid-search click-through rates and no standard direct-booking benchmark
Travel attracts attention more cheaply than almost any category in the published search benchmark set and converts it at a middling rate. Meanwhile the single number that would settle the direct-versus-intermediated argument — what a brand's own booking engine actually converts at — is not published anywhere. This model instruments that gap first and buys media second.
Paid SearchLanding PagesCROCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Insurance Agencies & BrokersCommercial insurance is the one category where organic and paid cost the same — which changes what there is to optimise
Published acquisition costs for commercial insurance come in at $590 organic and $600 paid, blending to $593 — the narrowest organic-versus-paid gap of any industry in the set. When the channel choice is worth ten dollars, the model stops arguing about channels and goes after the conversion step, where finance and insurance ranks last of twenty-three industries.
Paid SearchTechnical SEOContentCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Insurance Agencies & BrokersEvery insurance cost-per-lead figure in circulation is a vendor price sheet — the model builds the number the agency doesn't have
There is no independent published cost per lead for an insurance agency, and none at all for personal lines. What circulates instead is lead-vendor pricing, which is a market price list rather than a benchmark. The model starts from that distinction and builds a cost per bound policy the agency owns.
CRMLead RoutingReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Law FirmsThe intake gap: paying the market's highest cost-per-click while only 40% of firms answer the phone
Legal is the most expensive vertical in paid search. It is also the vertical where the largest published performance gap sits after the click, not before it. This model sizes the recovery available from fixing intake before adding a dollar of media.
Paid SearchLocal SEOLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Manufacturing & Industrial$75.19 in the ad account and $553 across the business — manufacturing's two cost-per-lead numbers
Industrial and commercial search campaigns post the highest conversion rate and the lowest cost per lead of any B2B-relevant category in the published set. The blended manufacturing cost per lead across all channels is roughly seven times higher. Both are correct, and the gap between them is where this model does its work.
Paid SearchLanding PagesCROCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Med Spa, Aesthetics & WellnessA $1.4M average practice, $39.25 leads, and no published number for what a consultation costs
The aesthetics industry publishes its revenue and its size in detail and its funnel not at all. This model uses the benchmarks that exist for the top of the funnel, says plainly where the published record stops, and instruments the rest first-party.
Paid SearchPaid SocialLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Nonprofits & AssociationsRevenue up 5.0%, donors down for the fifth straight year — the model spends on the second gift
Sector giving grew 5.0% in the published data, the strongest revenue growth in five years, while donor counts fell 3.6% for the fifth consecutive annual decline. Fewer people are giving more. The model treats that as a retention problem and puts the budget on the second gift rather than the first.
Email MarketingCRMReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Nonprofits & AssociationsDisplay costs $86 to acquire an email address and returns $1.11 — the published ad table is a ranking, not a menu
Nonprofit digital advertising has published costs and returns per channel that differ by more than an order of magnitude: $2.81 per email address acquired overall against $86 on display, and $2.48 back per dollar on search against $0.17 on Google Grants. The model reads that table as an order of operations.
Paid SearchPaid SocialEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Real EstateReal estate has the fastest-rising cost-per-click of any measured industry — and refuses to average its two conversion rates
Inside one published vertical, residential agents convert at 1.29% and property management at 10.24%. The model refuses to average them, prices each channel to the job it actually does, and stops short of any claim it cannot source.
Paid SearchPaid SocialLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Restaurants & HospitalityNearly three-quarters of restaurant traffic never comes through the door
Off-premises is now the majority of the category and it is still being marketed as an add-on to the dining room. This model plans for the car park, the phone and the pickup shelf: where the demand is captured, which surface takes the order, and what the published search benchmarks say that costs.
Local SEOGoogle Business ProfilePaid SearchCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Senior Living & Elder CareOccupancy is near a decade high and almost no new supply is coming — the marketing problem changed
Senior housing occupancy reached 89.9% across the primary markets, with fifteen of thirty-one at or above 90% and inventory growth below 1.0% for a fifth consecutive quarter. At those levels the job stops being lead generation and becomes fit, timing and waitlist management.
Landing PagesPaid SearchLocal SEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Small BusinessesIndustry averages are the wrong planning input for a business running exactly one campaign
The published benchmark tables span a range wider than any optimisation a small budget can buy. The model spends the first month buying a measured baseline rather than acting on a number that describes an average of thousands of accounts and none of them precisely.
Paid SearchPaid SocialLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Startups & ScaleupsThe webinar is the worst top-of-funnel in the matrix and the best middle — the model uses it accordingly
Sixty percent of registrants attend and the average attendee engages for 51 minutes against a 49-minute runtime. In the published channel-by-stage matrix the webinar has the weakest visitor-to-lead rate of five channels and the strongest lead-to-MQL rate. This model treats it as a qualification instrument rather than as a traffic source.
WebinarsOutboundEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Veterinary & Pet ServicesThe cheapest, highest-converting paid leads in the whole benchmark set — arriving at practices seeing fewer visits
Animals and pets converts paid clicks at 16.22%, the highest rate of the twenty-three industries measured, at $31.50 a lead. The same year, practice visit volume fell for the fourth consecutive time. The model is built on that contradiction rather than around it.
Paid SearchLocal SEOGoogle Business Profile