Practice growth
Patient acquisition that respects privacy rules and survives the scheduling desk
Dental, medical, aesthetic and allied-health practices lose more new patients to a full voicemail box and an unusable booking page than to any competitor's advertising. We build the local visibility, the booking path and the recall workflow that keep chairs and rooms full.
- Per-service and per-location campaigns, not one clinic-wide campaign
- Booking paths measured to the confirmed appointment, not the click
- Privacy-safe tracking: no patient details in ad platforms or analytics
Practice types we plan differently
General and family practice
Steady, insurance-led, driven by proximity and appointment availability
Map-pack coverage, new-patient forms, insurance clarity and same-week availability
Dental and orthodontics
Mixed routine recall and high-value elective cases
Separate hygiene recall from implant, ortho and cosmetic case acquisition
Aesthetics and elective care
Discretionary, price-aware, heavily influenced by before/after evidence and reviews
Consultation funnels, financing clarity, compliant imagery and social proof
Specialist and referral-based care
Referral-driven with a growing share of self-referred patients
Referrer-facing pages plus patient-facing condition content
Acquisition challenges
What actually breaks in healthcare & medical customer acquisition
Practice marketing fails in operational places far more often than in creative ones. These are the recurring findings from practice audits.
The phone is the bottleneck
A prospective patient calls during clinic hours, reaches a full voicemail box, and books with the practice down the road within the same fifteen minutes. Adding media spend on top of an unanswered phone multiplies the waste rather than the patients.
One page for every service
Implants, hygiene, orthodontics, emergency care and cosmetic work sit on a single 'Services' page. Each of those is a different search, a different price point and a different decision timeline, and a shared page serves none of them well.
Booking friction nobody has tested
Forms ask for insurance IDs and medical history before the patient has committed, or the booking widget is unusable on a phone. Most practices have never watched a real person try to book on mobile.
Multi-location profiles that cannibalise each other
Two or three sites share one Google Business Profile, one phone number and one landing page, so no location ranks well in its own neighbourhood and reporting cannot separate them.
Recall and reactivation left to memory
Existing patients are the cheapest source of appointments and the most commonly ignored. Without an automated recall and reactivation workflow, revenue leaks quietly out of the existing list.
Tracking that creates privacy exposure
Analytics and ad pixels dropped onto booking confirmation pages can transmit information they should never touch. This needs deliberate configuration, not default installs.
Customer journey
How your customers actually buy
Patients rarely shop the way clinics assume. Most of the decision happens before anyone speaks to the practice.
- 1
Symptom or need
The person searches a symptom, a procedure name or 'dentist near me open Saturday' — usually on a phone, often out of hours.
Condition and procedure pages written in patient language, with hours, location and booking visible without scrolling.
- 2
Local shortlist
They compare the map pack: distance, review count, recency, photos and whether the practice looks like it takes new patients.
Per-location Google Business Profile management, category accuracy, photo refresh and a review-request workflow tied to visit completion.
- 3
Practicality check
Insurance accepted? Parking? Wait time? Price range for elective work? Any of these can end the consideration silently.
Plain-language insurance, pricing-range and first-visit pages that answer the disqualifying questions early rather than hiding them.
- 4
Booking attempt
They call or use the online booking form. If the call is unanswered or the form breaks on mobile, they move on immediately.
Tracked numbers, after-hours handling, a mobile-first booking flow and abandoned-booking follow-up.
- 5
First appointment
Reminders, forms and directions determine whether the booking becomes an attendance.
Automated reminder sequences and digital intake forms to reduce no-shows and front-desk load.
- 6
Recall and referral
Six or twelve months later the patient is due again, or a family member needs care.
Recall automation, reactivation campaigns for lapsed patients and a review request timed to a good visit.
Channel mix
What we recommend, and in what order
Healthcare demand is overwhelmingly local and overwhelmingly mobile. The mix reflects that, and puts operations ahead of media.
Local SEO and Google Business Profile
The map pack decides most 'near me' healthcare searches, and per-location profiles are the cheapest durable visibility a practice owns.
Booking-path conversion work
Fixing a mobile booking flow usually produces more appointments than the same money spent on additional clicks.
Google Search Ads on service terms
Procedure and emergency terms convert; broad symptom terms rarely do. Tight match types with maintained negatives, split per service line.
Call tracking and front-desk analytics
Distinguishes a demand problem from an answering problem — opposite fixes, and only measurement tells them apart.
Review generation and response
Review volume, recency and response tone influence both map prominence and the human shortlist for a care decision.
Recall and reactivation automation
The existing patient list is the lowest-cost appointment source in the practice and is usually under-worked.
Condition and procedure content
Depth on the conditions you treat builds durable organic visibility and answers the questions that stall bookings.
Paid social
Effective for elective and aesthetic services where demand can be created; largely inefficient for acute or insurance-led care.
Packages built for healthcare & medical
Fixed scopes with published inclusions and exclusions. Final scope is confirmed after a discovery call.
Local Essentials
From $1,500/mo
Get the local fundamentals correct and measurable in one service area.
- Google Business Profile management
- Local keyword and competitor tracking
- Citation and NAP consistency review
- Review-generation workflow
Local Growth
From $3,000/mo
Add paid demand, landing pages and tracked follow-up across up to three areas.
- Everything in Local Essentials
- Location and service landing pages
- Ongoing local content
- Conversion tracking
Local Market Leader
From $5,500/mo
Multi-location strategy, authority building and full CRO across the funnel.
- Everything in Local Growth
- Multi-location or expanded service-area strategy
- Advanced content and digital PR
- Paid search and remarketing
- • Media spend (Google Ads, Meta, LinkedIn, or any other paid platform) is billed separately by the platform and is not included unless a package explicitly says otherwise.
- • Software, hosting, domains, call tracking, review platforms, backlink or placement purchases and other third-party costs are separate unless explicitly included.
- • Results are not guaranteed. We do not publish or promise lead volumes, rankings, revenue or ROAS.
Solutions we deploy here
Local SEO & Maps
Google Business Profile, map-pack visibility and local search for businesses that serve a service area.
Paid Search & Social
Google, Meta and LinkedIn campaigns built around cost-per-qualified-lead, not impressions.
Websites & Conversion
Fast, accessible websites and landing pages designed to turn traffic into booked work.
CRM & Automation
CRM setup, pipeline hygiene and automations that remove manual follow-up work.
SEO & Content
Technical SEO, content architecture and authority building for durable organic growth.
Client examples shared under NDA
Our client work is covered by confidentiality agreements. We'll walk you through comparable engagements on a call.
See our workWhat we measure for healthcare & medical
We report on the appointment chain. Impressions are context; booked and attended appointments are the measure.
New-patient enquiries by service line
Calls and booking submissions attributed to a service, campaign or location.
Answered-call rate in clinic hours
Share of tracked calls answered by a person — usually the fastest available improvement.
Booking completion rate
Visitors who start the online booking flow and finish it, tracked separately on mobile and desktop.
Attendance rate
Booked appointments that were actually attended, so no-shows are visible rather than buried in booking totals.
Cost per new-patient enquiry
Media plus fees divided by qualified enquiries, reported per location and per service line.
Map-pack actions per location
Profile calls, direction requests and website clicks, per site.
Review volume, rating trend and response time
New reviews collected, rating movement and how quickly the practice responds.
Recall and reactivation appointments
Appointments generated from existing and lapsed patients rather than new acquisition.
These are definitions of what we track and report, not promised outcomes. We do not publish or guarantee rankings, lead volume, revenue or ROAS.
Implementation
How the engagement runs
- Week 1–2
Front-desk and booking audit
We call your lines at different times, attempt an online booking on a phone, review hours and profile accuracy per location, and document every point where a patient can silently drop out.
- Week 2–3
Privacy-safe measurement build
Call tracking, conversion events and reporting configured so that no patient-identifying information reaches ad platforms or analytics. This is set up before campaigns, not retrofitted after.
- Week 3–6
Service pages and profiles
Per-service and per-location pages, insurance and pricing-range clarity, profile categories, photos and a review-request workflow tied to completed visits.
- Week 5–8
Campaign launch
Search campaigns per service line with separate budgets and geographic limits, so hygiene recall cannot consume the implant or ortho budget.
- Week 6–10
Recall and reminder automation
Recall schedules, reminder sequences, digital intake forms and lapsed-patient reactivation built into the practice management workflow.
- Monthly
Monthly operations review
Recorded-call review with the front desk, no-show patterns, service-line economics and which location needs attention next.
Healthcare & Medical questions we get asked
Compliance and scope
- • We do not publish clinical claims, treatment outcomes or comparative medical statements without clinician approval at your practice.
- • Patient imagery and testimonials are used only with documented consent and where the relevant regulator permits them.
- • Conversion tracking is configured to exclude patient-identifiable information from analytics and advertising platforms.
Get a patient-acquisition review
Tell us your service lines, locations and booking setup. We will map where new patients are lost between the search and the appointment, and what to fix first.
Related reading
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