Email Marketing work
Every engagement where email marketing was part of the build, across all thirty industries we publish in.
Industry
Proof type
28 entries
A webinar built for a school-district buying committee that never meets in one room
A K–12 English-language-learner curriculum publisher sells into a decision no single person makes. We ran a free live session built around a WHO / WHAT / HOW / WHEN planning system, promoted through segmented outbound, and designed so the coordinator who attends can carry it to the people who actually sign.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Education & EdTechA recurring live-session programme for educators, scoped to exactly what the campaign record supports
A professional-development publisher runs a recurring live-session programme for educators. OmniFlow ran the invitation campaigns; sessions were delivered and replies came back positive. This entry is deliberately narrow — it documents campaign mechanics and stops where the record stops, rather than reconstructing outcomes nobody captured.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Law FirmsA recurring webinar engine that fills attorney seats from three segmented lists instead of one
An attorney-education programme was running weekly-to-biweekly live sessions and promoting each one to a single undifferentiated list. We split the audience into three segments with genuinely different reasons to attend, and rebuilt the invitation sequence around a two-email structure that tests interest before it asks for a registration.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Recruiting & StaffingTaasFlow: volume recruiting priced against agency placement fees, with a qualification bar that refuses most of the market
TaasFlow is a recruiting *service*, not software — no ATS, no dashboard, nothing the buyer logs into. It's sold to companies with recurring hiring needs at a fraction of per-placement agency fees, and its outbound is built around a qualification bar that disqualifies any company with a single open role.
$699Pilot search priceOutboundEmail MarketingPositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Senior Living & Elder CareFilling free webinar seats for two audiences at once: families facing care costs, and the attorneys who advise them
An elder-law practice and its attorney-education arm were running free live sessions for two audiences that share almost nothing except the subject. We built one operating pattern that serves both — landing pages written for an older consumer audience, and segmented email campaigns for three distinct attorney segments.
WebinarsEmail MarketingLanding PagesVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Startups & ScaleupsA free live webinar and a written list standard for a curriculum publisher selling into school districts
A K–12 English-language-learner curriculum publisher needed to reach curriculum leaders, ESL/multilingual coordinators, Title I staff and principals across the US and Canada. The campaign led with a free live session built around a WHO / WHAT / HOW / WHEN planning system, and the outreach list was specified in writing before a single invitation went out.
500+Rows per outreach listWebinarsOutboundEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Accounting & TaxA content calendar built backwards from filing deadlines, with a hard freeze from January to April
A tax practice can't produce content in busy season, and every generic calendar quietly assumes it can. This one is built the other way round: January–April is a freeze window filled *in advance*, and the production weeks are the ones when partners are actually reachable.
ContentContent SystemsEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Ecommerce & RetailCampaigns and automations are two different systems — and only one of them runs while you sleep
Most stores run email as a calendar — someone decides Monday what goes Thursday — while the automations were switched on at launch and never opened again. This is the architecture that separates the two, gives every flow its own trigger, exclusion set and reporting row, and makes the capture points part of the product page.
Email MarketingCRMContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Insurance Agencies & BrokersAn x-date register that gives every commercial prospect a date to be contacted on
A commercial insurance prospect isn't in the market until shortly before renewal — and then they are, briefly. This is the register and timing standard we build: one renewal date per prospect, contact windows derived from it, and follow-up that fires on the calendar rather than on a producer's memory.
CRMOutboundEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Nonprofits & AssociationsA message calendar built from the supporter's inbox, not the team's campaign list
Every team in a nonprofit plans its own sends and nobody plans the year the way a supporter experiences it. This calendar holds one row per message a single subscriber receives, in the order they receive it — so the weeks when four teams all send on a Tuesday are visible in October, not discovered in December.
Email MarketingContent SystemsContentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Senior Living & Elder CareRegistration pages designed for a 75-year-old deciding whether to protect their savings
Free sessions on long-term-care costs are read by people in their seventies, often on a tablet, often forwarded by an adult child. Nearly every convention in a standard event landing page works against that reader. This is the page system built for them instead.
Landing PagesWeb DevelopmentDesignProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Startups & ScaleupsA list standard written so a 500-row education list can still be re-segmented a year later
Most outreach lists are built for one send and are unusable afterwards, because the personalisation was written *over* the source data rather than beside it. This standard specifies the columns, fit rules and checks that must pass before a row enters a campaign.
OutboundContent SystemsEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Accounting & TaxHigh-growth accounting firms spend double on marketing — and put the difference into hiring
In the published budget benchmark, high-growth firms spend 2.1% of revenue on marketing against 1.0% for everyone else, run one marketing person for every 49 staff against one for every 57, pay 27% lower marketing salaries, and spend 66% more on recruiting and employer brand. The model reads that as a capacity strategy rather than a marketing one.
PositioningContentContent SystemsCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Accounting & TaxThere's no published cost-to-win or client value for an accounting firm — so the model builds the firm's own four numbers
There is no credible published cost per lead, cost of acquisition or client lifetime value for a public accounting firm. The nearest figures come from adjacent categories and have to be labelled as proxies. This model builds the firm's own four numbers instead of borrowing someone else's.
CRMLead RoutingReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & RetailCart abandonment has averaged 70.22% across twenty years of studies — the model stops trying to fix it
Fifty studies published between 2006 and 2025 average a 70.22% cart abandonment rate. That number has survived every checkout redesign, every digital wallet and every trust badge of the last two decades. This model treats it as a behaviour rather than a defect, and puts the effort where the published data says the movement actually is: the device split, the returning visitor, and the automations that run after the abandonment.
CROEmail MarketingTechnical SEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Ecommerce & RetailSame publisher, same window: ~11.7% conversion on Amazon vs ~1.3% on the brand's own paid traffic
Most channel comparisons in ecommerce are two figures from two publishers with two definitions, which proves nothing. This one is not: the same measurement provider, over the same twelve months, puts Amazon Ads conversion at 11.7% and paid traffic to brands' own sites at 1.3%. The model works out what that gap is actually made of, and what it costs to use.
Paid SearchPaid SocialEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Education & EdTechOne report says 60% of registrants attend, another says 33% — both are right, and the difference decides what you build
The two most-cited webinar benchmarks disagree by nearly a factor of two because one counts live attendance only and the other counts live plus on-demand. Reconciling them is not pedantry: it decides whether a programme is built around an event or around a library. The model builds for both and reports them separately.
WebinarsEmail MarketingLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Financial ServicesThe largest line in an advisor's cost to acquire a client isn't money — it's the advisor's own time
Published research across roughly a thousand advisors puts the all-in cost of acquiring one client at $3,800, of which $519 is hard dollars and $2,600 is the advisor's own time valued at what that time is worth. Every marketing decision made on the invoice alone is being made on a sixth of the cost.
PositioningContentEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Fitness & Sports FacilitiesOne member in three leaves every year and the market is growing anyway — that's the trap
81 million Americans held a gym membership in 2025 and annual member retention is 66.4%. A facility can post growth while replacing a third of the people in the building. The model spends on the first ninety days of membership before it spends on the next lead.
CRMReportingEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Food, Beverage & Specialty CPGThe first order doesn't pay for itself at any published margin — so it's a repeat-purchase business by arithmetic
Food and beverage consumer packaged goods run a 28 to 42% gross margin. The published cost per acquisition for the category is $49 against a $63 average order value. Those three numbers do not leave a positive first order anywhere in the band, which makes this a repeat-purchase business by arithmetic rather than by strategy.
Paid SocialPaid SearchEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Med Spa, Aesthetics & WellnessInjectables are the #1 and #2 minimally invasive treatments — which makes retreatment interval the business
Neuromodulator injections account for half of minimally invasive treatment volume and hyaluronic acid fillers for another thirty per cent. Treatments with a natural retreatment cadence make a med spa a recurring-revenue business that mostly does not report itself as one. The model builds around the interval.
Email MarketingCRMReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Nonprofits & AssociationsRevenue up 5.0%, donors down for the fifth straight year — the model spends on the second gift
Sector giving grew 5.0% in the published data, the strongest revenue growth in five years, while donor counts fell 3.6% for the fifth consecutive annual decline. Fewer people are giving more. The model treats that as a retention problem and puts the budget on the second gift rather than the first.
Email MarketingCRMReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Nonprofits & AssociationsDisplay costs $86 to acquire an email address and returns $1.11 — the published ad table is a ranking, not a menu
Nonprofit digital advertising has published costs and returns per channel that differ by more than an order of magnitude: $2.81 per email address acquired overall against $86 on display, and $2.48 back per dollar on search against $0.17 on Google Grants. The model reads that table as an order of operations.
Paid SearchPaid SocialEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Real Estate43% of buyers found their agent by referral — so the model treats the past-client list as the primary channel
Half of buyers find the house online and not quite half find the agent through somebody they know. Most real-estate budgets are aimed at the first number and judged against the second. The model funds the referral motion as a channel with a cadence and a report.
CRMEmail MarketingContentCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Recruiting & StaffingRecruiting is the best-performing vertical on LinkedIn — which is exactly why it's the hardest to sound different in
Staffing and recruiting posts a 36.5% connection acceptance rate and an 18.9% message reply rate, the best of any vertical on the platform and 1.8 times the average, and headhunting cold email replies at 7.5%. Every competitor gets the same lift. This model puts the differentiation in the offer and the buyer's own numbers instead.
OutboundEmail MarketingPositioningCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Senior Living & Elder CareOccupancy is near a decade high and almost no new supply is coming — the marketing problem changed
Senior housing occupancy reached 89.9% across the primary markets, with fifteen of thirty-one at or above 90% and inventory growth below 1.0% for a fifth consecutive quarter. At those levels the job stops being lead generation and becomes fit, timing and waitlist management.
Landing PagesPaid SearchLocal SEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Startups & ScaleupsThe webinar is the worst top-of-funnel in the matrix and the best middle — the model uses it accordingly
Sixty percent of registrants attend and the average attendee engages for 51 minutes against a 49-minute runtime. In the published channel-by-stage matrix the webinar has the weakest visitor-to-lead rate of five channels and the strongest lead-to-MQL rate. This model treats it as a qualification instrument rather than as a traffic source.
WebinarsOutboundEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Veterinary & Pet ServicesThe interval between visits stretched by nearly half — that's the number the model works on
A practice's lapsed client list is larger than anything a campaign will produce this quarter and costs nothing per name. This model works the interval rather than the top of the funnel, and rebuilds the reminder cadence around what clients now actually do.
Email MarketingCRMReporting