Outbound work
Every engagement where outbound was part of the build, across all thirty industries we publish in.
Industry
Proof type
19 entries
100% of the budget on one channel: building a law-firm practice leader's personal brand where his buyers already are
A practice leader at a major US firm had an institution marketing *the firm* and nothing at all carrying *his* name. The engagement puts the entire monthly fee into a single channel — profile and account management, outreach, content, search- and answer-engine articles, and digital PR — all on LinkedIn, all under his byline.
Single flat monthly feeEngagement structurePersonal BrandOrganic SocialContentVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.B2B & TechnologyThree brands, two tracks, one exclusion list: the LinkedIn engine that originates our own group's inbound
Flow Group Ventures runs three brands into overlapping audiences from a shared set of senders. LinkedIn outbound is currently the origin of the group's inbound conversations — so the routing rule, the exclusion list and the pacing standard aren't hygiene, they're the demand engine. This is OmniFlow's own programme, on OmniFlow's own accounts.
OutboundPositioningPersonal BrandVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Education & EdTechA webinar built for a school-district buying committee that never meets in one room
A K–12 English-language-learner curriculum publisher sells into a decision no single person makes. We ran a free live session built around a WHO / WHAT / HOW / WHEN planning system, promoted through segmented outbound, and designed so the coordinator who attends can carry it to the people who actually sign.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Education & EdTechA recurring live-session programme for educators, scoped to exactly what the campaign record supports
A professional-development publisher runs a recurring live-session programme for educators. OmniFlow ran the invitation campaigns; sessions were delivered and replies came back positive. This entry is deliberately narrow — it documents campaign mechanics and stops where the record stops, rather than reconstructing outcomes nobody captured.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Food, Beverage & Specialty CPGPositioning a specialty roaster for buyers who order by the kilo and reorder by the calendar
A Swiss specialty coffee roaster selling into B2B wholesale engaged us on positioning and buyer-side outreach. The scope was narrow and the documentation is thin. This entry records what the engagement actually was, what wholesale buying in this category rewards, and what we'd insist on before taking work of this shape again. No channel result, client quote or measured outcome is claimed.
PositioningOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Law FirmsA recurring webinar engine that fills attorney seats from three segmented lists instead of one
An attorney-education programme was running weekly-to-biweekly live sessions and promoting each one to a single undifferentiated list. We split the audience into three segments with genuinely different reasons to attend, and rebuilt the invitation sequence around a two-email structure that tests interest before it asks for a registration.
WebinarsEmail MarketingOutboundVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Recruiting & StaffingTaasFlow: volume recruiting priced against agency placement fees, with a qualification bar that refuses most of the market
TaasFlow is a recruiting *service*, not software — no ATS, no dashboard, nothing the buyer logs into. It's sold to companies with recurring hiring needs at a fraction of per-placement agency fees, and its outbound is built around a qualification bar that disqualifies any company with a single open role.
$699Pilot search priceOutboundEmail MarketingPositioningVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Senior Living & Elder CareFilling free webinar seats for two audiences at once: families facing care costs, and the attorneys who advise them
An elder-law practice and its attorney-education arm were running free live sessions for two audiences that share almost nothing except the subject. We built one operating pattern that serves both — landing pages written for an older consumer audience, and segmented email campaigns for three distinct attorney segments.
WebinarsEmail MarketingLanding PagesVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Startups & ScaleupsA free live webinar and a written list standard for a curriculum publisher selling into school districts
A K–12 English-language-learner curriculum publisher needed to reach curriculum leaders, ESL/multilingual coordinators, Title I staff and principals across the US and Canada. The campaign led with a free live session built around a WHO / WHAT / HOW / WHEN planning system, and the outreach list was specified in writing before a single invitation went out.
500+Rows per outreach listWebinarsOutboundEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & TechnologyThe copy and pacing standard that lets someone else send outbound in your name
Outbound breaks in two places — the copy stops sounding like a person, and the sending account gets restricted. This is the written standard governing both, short enough to be obeyed by an operator under time pressure.
OutboundContent SystemsPositioningProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Food, Beverage & Specialty CPGA buyer pack built around case packs, lead times and shelf life — not brand story
A food & beverage buyer's first questions are entirely operational, and most brand packs answer none of them until page eleven. This asset set is built the other way round: one product record, a line sheet that opens with the specification, and a sample-request route that still works when the pack is forwarded to someone who wasn't on the call.
Content SystemsDesignPositioningProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Insurance Agencies & BrokersAn x-date register that gives every commercial prospect a date to be contacted on
A commercial insurance prospect isn't in the market until shortly before renewal — and then they are, briefly. This is the register and timing standard we build: one renewal date per prospect, contact windows derived from it, and follow-up that fires on the calendar rather than on a producer's memory.
CRMOutboundEmail MarketingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Recruiting & StaffingA qualification standard that turns "they're hiring" into something dated, sourced and checkable
Every company is hiring. That sentence is true, useless, and the reason most recruiting outbound lists are indistinguishable from a company directory. This standard defines what has to be on a row before it counts as a lead.
OutboundPositioningContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Startups & ScaleupsA list standard written so a 500-row education list can still be re-segmented a year later
Most outreach lists are built for one send and are unusable afterwards, because the personalisation was written *over* the source data rather than beside it. This standard specifies the columns, fit rules and checks that must pass before a row enters a campaign.
OutboundContent SystemsEmail MarketingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Professional ServicesMedian firm growth is the lowest since 2018 — the firms growing 4× faster put their experts in front of the market on purpose
The published high-growth study puts median professional-services growth at 9.9%, the lowest reading since 2018, and finds that high-growth firms grow roughly four times faster, hold 39.5% profitability, spend 12.0% of revenue on marketing, and are 2.5 times more likely to activate their subject-matter experts. This model builds the engagement around that last variable.
Personal BrandContentAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & TechnologyAcceptance held at 28.5%, the connection note collapsed 37% — the model moves the persuasion elsewhere
Across 13.2 million connection requests, acceptance is stable and the conversation after it is not: 10.4% of follow-up messages get a reply, and the reply rate on the connection note itself fell 37% in twelve months. Software senders sit below the platform average on both. This model is built around where that leaves the message.
OutboundPositioningPersonal BrandCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Education & EdTechOne report says 60% of registrants attend, another says 33% — both are right, and the difference decides what you build
The two most-cited webinar benchmarks disagree by nearly a factor of two because one counts live attendance only and the other counts live plus on-demand. Reconciling them is not pedantry: it decides whether a programme is built around an event or around a library. The model builds for both and reports them separately.
WebinarsEmail MarketingLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Recruiting & StaffingRecruiting is the best-performing vertical on LinkedIn — which is exactly why it's the hardest to sound different in
Staffing and recruiting posts a 36.5% connection acceptance rate and an 18.9% message reply rate, the best of any vertical on the platform and 1.8 times the average, and headhunting cold email replies at 7.5%. Every competitor gets the same lift. This model puts the differentiation in the offer and the buyer's own numbers instead.
OutboundEmail MarketingPositioningCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Startups & ScaleupsThe webinar is the worst top-of-funnel in the matrix and the best middle — the model uses it accordingly
Sixty percent of registrants attend and the average attendee engages for 51 minutes against a 49-minute runtime. In the published channel-by-stage matrix the webinar has the weakest visitor-to-lead rate of five channels and the strongest lead-to-MQL rate. This model treats it as a qualification instrument rather than as a traffic source.
WebinarsOutboundEmail Marketing