Logistics, Freight & Transport work
Engagements and capability models in logistics, freight & transport. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
Instrumenting the numbers nobody publishes for freight
There's no published cold-email benchmark for freight, no LinkedIn benchmark, no webinar benchmark, no sales-cycle figure and no Google Ads freight category. A freight operator asking how they compare is asking a question the published record hasn't answered. This build makes the operator's own data answer it.
CRMLead RoutingReportingCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportWhat a freight lead costs — and the four benchmarks that don't exist to check it against
The published record for transportation and logistics contains a cost per lead, a customer acquisition cost and a ratio. It contains no cold email benchmark, no LinkedIn benchmark, no webinar benchmark, no sales-cycle figure and no search category. This model is built on what exists and is explicit about what does not.
Technical SEOContentCRMCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportThe shortlist forms before the RFP, and the page that gets you onto it is already three years old
Ninety-five percent of B2B purchases come from the shortlist the buyer had on day one, and the first vendor contacted wins roughly eight of ten deals. Meanwhile 72.9% of pages ranking in Google's top ten are more than three years old. This model funds two clocks at once and is explicit that neither figure was measured on a freight buyer.
ContentTechnical SEOAEO GEO