Skip to main content

    Fitness & Sports Facilities work

    Engagements and capability models in fitness & sports facilities. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.

    Service
    Proof type

    3 entries

    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Fitness & Sports Facilities

    Positioning an independent boxing gym against chains that compete on price and opening hours

    An independent boxing and fitness gym engaged us for consulting on positioning and local demand. The scope was advisory — who the gym is for, what it sells that a chain cannot, and where demand in its catchment actually sits. No build, no media, no measured outcome is claimed.

    Positioning    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Fitness & Sports Facilities

    A first-visit content system for people who are afraid of looking foolish

    The hardest step in an independent gym's funnel isn't the payment — it's the door. This is the fixed content set that answers what the first forty-five minutes will actually be like, produced in a format the coaching staff will keep making after the agency leaves.

    ContentContent SystemsVideo Motion    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Fitness & Sports Facilities

    One member in three leaves every year and the market is growing anyway — that's the trap

    81 million Americans held a gym membership in 2025 and annual member retention is 66.4%. A facility can post growth while replacing a third of the people in the building. The model spends on the first ninety days of membership before it spends on the next lead.

    CRMReportingEmail Marketing