The work, described honestly
Most agency portfolios lead with numbers nobody can check. Ours leads with what was actually built. Where reporting has been verified and the client has approved its release, you will see results. Where it has not, you will see the work and a plain explanation of why there are no figures.
We publish performance figures only when the reporting has been verified and the client has approved its release. Everything else is presented as a project showcase describing the work itself. We do not estimate, model or round up results to fill a gap.
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Showing 7 of 7 engagements
Regional law firm, four practice areas
Law · 12 weeks to build, ongoing · Client identity withheld
Starting situation
One combined practice-areas page attempting to serve family, employment, estate and injury matters. Paid search ran a single campaign across every matter type at a shared budget, and intake calls after 5pm went to voicemail.
Objective
Separate the practice areas properly in both search and paid media, and stop losing enquiries at the intake step.
Work completed
- Practice-area page architecture with distinct content, schema and internal linking per matter type
- Keyword-to-page mapping to remove cannibalisation between overlapping matter pages
- Paid search restructured by matter type with separate budgets and negative keyword lists
- Call tracking mapped to keyword, campaign and intake outcome
- Intake follow-up sequence for calls that reach voicemail outside hours
- Attorney review workflow built into every content approval step
Results and evidence
Reporting exists but has not completed verification, and the firm has not approved publication of matter-level figures. Nothing is published until both are true.
- Evidence status
- Evidence under review
- Client approval
- Client approval pending
Want the version with the numbers in it?
We can walk through live campaign reporting under NDA on a call — including the engagements we cannot publish figures for here.