Web Development work
Every engagement where web development was part of the build, across all thirty industries we publish in.
Industry
Proof type
12 entries
Two locations, two Google profiles, one lead-scoring model that tells the crew which job to call first
A regional roofing and building-services contractor was running paid search and Meta against a website that published the wrong office address sitewide, with leads landing unranked in a construction CRM. We rebuilt the site, separated the two locations in local search, and built a scoring model that sorts every inbound job into *urgent / when-you-can / another-day* before anyone picks up the phone.
4.8Google rating, primary profileWeb DevelopmentLocal SEOGoogle Business ProfileVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Law FirmsRebuilding a multi-practice firm's website, intake routing and authority programme in one connected system
A corporate and regulatory firm was carrying a WordPress site nobody could safely edit, attorney pages filed under the wrong practice areas, and enquiry forms landing in an inbox rather than a CRM. We rebuilt the site, wired every form to tagged CRM records, and put a 90-day authority programme and a live webinar series on top of it.
Web DevelopmentTechnical SEOContentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Automotive Sales & ServiceEvery vehicle page built from one feed — including on the day the vehicle sells
A dealership's inventory turns over continuously; its website usually runs on a different clock. Paid ads point at individual cars. This is the page-generation system built from the feed itself, where the hardest, most carefully designed page is the one for a vehicle that has just sold.
Web DevelopmentTechnical SEOLanding PagesProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Dental & OrthodonticsA dental booking flow that separates emergency, hygiene and elective before anyone picks up the phone
One "Book an appointment" button is asked to do three completely different jobs, and does none well. This build splits the enquiry at the point of arrival and carries the split all the way into the practice-management system.
Booking IntakeLanding PagesWeb DevelopmentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Ecommerce & RetailCampaigns and automations are two different systems — and only one of them runs while you sleep
Most stores run email as a calendar — someone decides Monday what goes Thursday — while the automations were switched on at launch and never opened again. This is the architecture that separates the two, gives every flow its own trigger, exclusion set and reporting row, and makes the capture points part of the product page.
Email MarketingCRMContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Healthcare & MedicalConversion tracking for a medical practice that never lets a patient detail reach the tag
Most practice sites either measure nothing or push form values and appointment reasons into an analytics tool never designed to hold them. This is the reference build we use instead: a measurement layer that counts every booking and call without a single clinical detail leaving the building.
Technical SEOBooking IntakeReportingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Logistics, Freight & TransportInstrumenting the numbers nobody publishes for freight
There's no published cold-email benchmark for freight, no LinkedIn benchmark, no webinar benchmark, no sales-cycle figure and no Google Ads freight category. A freight operator asking how they compare is asking a question the published record hasn't answered. This build makes the operator's own data answer it.
CRMLead RoutingReportingProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Manufacturing & IndustrialA specification-led content architecture for an industrial catalogue
An industrial catalogue is usually organised the way the *company* is organised. Buyers search by application, by specification, and by the part they're replacing — and those two structures share almost no words. This is the architecture that reconciles them.
Technical SEOContentContent SystemsProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Real EstateOne agent record, every surface: a roster pattern that stops a team site drifting out of date
A team site repeats agent details on as many pages as it has, so a departure has to be corrected everywhere and is corrected in some. This is the build pattern that makes the roster the record and every page a view of it.
Web DevelopmentTechnical SEOBooking IntakeProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Restaurants & HospitalityOne menu record, five surfaces, and a rule for what happens when the kitchen changes an item
A restaurant's menu now lives on the website, in first-party ordering, on two or three marketplace apps and on the Google Business Profile — each truncating, sorting and displaying it differently. This is the content system that keeps one item the same item everywhere, including on the Tuesday the kitchen changes it.
Content SystemsGoogle Business ProfileLocal SEOProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Senior Living & Elder CareRegistration pages designed for a 75-year-old deciding whether to protect their savings
Free sessions on long-term-care costs are read by people in their seventies, often on a tablet, often forwarded by an adult child. Nearly every convention in a standard event landing page works against that reader. This is the page system built for them instead.
Landing PagesWeb DevelopmentDesignProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Veterinary & Pet ServicesPublishing price ranges for a veterinary practice without publishing a price list
Cost is the first question on almost every call to a veterinary practice and the one question the website answers nowhere. This build puts ranges and the variables behind them on the site, using the estimate template the practice already produces — without turning the page into a menu.
ContentLanding PagesWeb Development