AEO GEO work
Every engagement where aeo geo was part of the build, across all thirty industries we publish in.
Industry
Proof type
8 entries
100% of the budget on one channel: building a law-firm practice leader's personal brand where his buyers already are
A practice leader at a major US firm had an institution marketing *the firm* and nothing at all carrying *his* name. The engagement puts the entire monthly fee into a single channel — profile and account management, outreach, content, search- and answer-engine articles, and digital PR — all on LinkedIn, all under his byline.
Single flat monthly feeEngagement structurePersonal BrandOrganic SocialContentVerified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Law FirmsRebuilding a multi-practice firm's website, intake routing and authority programme in one connected system
A corporate and regulatory firm was carrying a WordPress site nobody could safely edit, attorney pages filed under the wrong practice areas, and enquiry forms landing in an inbox rather than a CRM. We rebuilt the site, wired every form to tagged CRM records, and put a 90-day authority programme and a live webinar series on top of it.
Web DevelopmentTechnical SEOContentProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & Professional ServicesAn expert answer library: articles built so a machine can attribute the answer to a named person
Most professional-services content is written to show a firm is knowledgeable. This library is written so a search engine *and* an answer engine can retrieve a specific answer and attribute it to a specific named practitioner.
ContentAEO GEOPersonal BrandProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Manufacturing & IndustrialA specification-led content architecture for an industrial catalogue
An industrial catalogue is usually organised the way the *company* is organised. Buyers search by application, by specification, and by the part they're replacing — and those two structures share almost no words. This is the architecture that reconciles them.
Technical SEOContentContent SystemsCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & Professional ServicesMedian firm growth is the lowest since 2018 — the firms growing 4× faster put their experts in front of the market on purpose
The published high-growth study puts median professional-services growth at 9.9%, the lowest reading since 2018, and finds that high-growth firms grow roughly four times faster, hold 39.5% profitability, spend 12.0% of revenue on marketing, and are 2.5 times more likely to activate their subject-matter experts. This model builds the engagement around that last variable.
Personal BrandContentAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Franchise & Multi-LocationGemini names a specific franchise location 11.0% of the time, ChatGPT 1.2% — and AI answers get the details wrong about a third of the time
The three assistants disagree by roughly ninefold on how often they will name a specific location, and all of them are reading location data that is wrong about a third of the time. The model funds the accuracy problem, which is controllable, and tracks the recommendation rate, which is not.
AEO GEOLocal SEOGoogle Business ProfileCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Logistics, Freight & TransportThe shortlist forms before the RFP, and the page that gets you onto it is already three years old
Ninety-five percent of B2B purchases come from the shortlist the buyer had on day one, and the first vendor contacted wins roughly eight of ten deals. Meanwhile 72.9% of pages ranking in Google's top ten are more than three years old. This model funds two clocks at once and is explicit that neither figure was measured on a freight buyer.
ContentTechnical SEOAEO GEOCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Manufacturing & IndustrialMost of the purchase is over before a vendor is contacted — and one front-runner is usually already chosen
The published industrial buying research says the buying team is three people, more than 55% of the process is complete before any vendor is contacted, and the final shortlist narrows to two. This model spends against the part of the process that happens before the enquiry form, because that is where the shortlist is decided.
ContentTechnical SEOAEO GEO