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    Local Businesses work

    Engagements and capability models in local businesses. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.

    Service
    Proof type

    3 entries

    Verified ResultReal client work. Every figure is measured in a named system and carries the window it was measured over.Local Businesses

    Two towns, two Google profiles, one name: closing a local identity that had drifted for years

    A regional contractor was operating two Google Business Profiles for two mountain towns under two different names — one a legacy trade-only name tied to a phone number that wasn't even the main line. We settled the naming question once, repointed the number, and aligned every other local surface to the same string.

    4.8Google rating, primary profileLocal SEOGoogle Business ProfilePositioning    Project ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.Local Businesses

    A one-page local visibility scorecard a location manager can read in ninety seconds

    Local reporting arrives either as a **40-page** white-label export nobody opens or a screenshot of a dashboard. This is the one-page alternative: one page per location, every metric paired with the single action that moves it.

    ReportingLocal SEOGoogle Business Profile    Capability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Local Businesses

    Three published thresholds decide whether a local business is considered at all

    Rating, review count and review recency are separate gates, and a local business has to clear all three before its marketing gets a hearing. The model treats review velocity as a channel with a budget rather than as a byproduct of good service.

    Local SEOGoogle Business ProfileReporting