B2B & Technology work
Engagements and capability models in b2b & technology. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
Three brands, two tracks, one exclusion list: the LinkedIn engine that originates our own group's inbound
Flow Group Ventures runs three brands into overlapping audiences from a shared set of senders. LinkedIn outbound is currently the origin of the group's inbound conversations — so the routing rule, the exclusion list and the pacing standard aren't hygiene, they're the demand engine. This is OmniFlow's own programme, on OmniFlow's own accounts.
OutboundPositioningPersonal BrandProject ShowcaseReal client work that shipped. No performance figures are published, because none have been verified and approved for release.B2B & TechnologyThe copy and pacing standard that lets someone else send outbound in your name
Outbound breaks in two places — the copy stops sounding like a person, and the sending account gets restricted. This is the written standard governing both, short enough to be obeyed by an operator under time pressure.
OutboundContent SystemsPositioningCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.B2B & TechnologyAcceptance held at 28.5%, the connection note collapsed 37% — the model moves the persuasion elsewhere
Across 13.2 million connection requests, acceptance is stable and the conversation after it is not: 10.4% of follow-up messages get a reply, and the reply rate on the connection note itself fell 37% in twelve months. Software senders sit below the platform average on both. This model is built around where that leaves the message.
OutboundPositioningPersonal Brand