Automotive Sales & Service work
Engagements and capability models in automotive sales & service. Each entry sets out the situation we found, what we diagnosed, the system we built and how it was sequenced.
Service
Proof type
3 entries
Every vehicle page built from one feed — including on the day the vehicle sells
A dealership's inventory turns over continuously; its website usually runs on a different clock. Paid ads point at individual cars. This is the page-generation system built from the feed itself, where the hardest, most carefully designed page is the one for a vehicle that has just sold.
Web DevelopmentTechnical SEOLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Automotive Sales & ServiceSame dealership, same staff: internet leads set appointments at 32%, phone-ups at 73%
The published dealership data shows internet leads and phone-ups being contacted at broadly comparable rates and converted into appointments at completely different ones. That gap is not about reachability and it is not about staffing, because it is the same staff. This model rebuilds the internet lead handoff around what a phone-up already does naturally.
CRMLead RoutingLanding PagesCapability ModelA modelled capability, not a client account. Figures illustrate what the model produces and are labelled as modelled wherever they appear.Automotive Sales & ServiceService converts at ~2.5× vehicle sales and gets budgeted like an afterthought
Automotive repair, service and parts carries the highest conversion rate of any industry in the published Google Ads benchmark set. Used-vehicle dealers sit near the other end of the automotive range. Both are usually funded from one line item called automotive, which averages across a spread wide enough to hide the entire argument.
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