Startups & Scaleups · Company overview
More Than Marketing. A Repeatable Pipeline Engine.
OmniFlow helps startups and scaleups find repeatable demand before the first big go-to-market hire — ICP definition, channel testing, outbound systems, product-led capture and clean attribution.
Leadership
Founder-led growth
Early growth is an experiment-management problem. Our team has run structured channel testing and outbound infrastructure at scale, so the learning rate stays high while burn stays defensible.
Christian Brøgger
CEO — Partnerships & Strategy
Senior business strategist and digital transformation leader. His background spans IBM, Lawyers On Demand, global transformation programmes, financial operations, procurement systems, governance frameworks and process modernisation — an enterprise transformation layer most growth agencies do not have.
João (John) Kasprzak
CMO — Marketing & Operations
Growth operator with a career across SEO, paid media, lead generation, marketing automation, AI integration and outbound systems. He has built and run full-funnel campaigns across LinkedIn, cold email, paid media, SEO and CRM for brands in hospitality, healthcare technology, professional services and B2B.
“Before you scale a channel you have to prove it repeats. Most startups scale a lucky month instead.”
Impact
What we measure — not vanity metrics
We measure what your board asks about: qualified pipeline, cost per opportunity, channel repeatability and payback.
Qualified Opportunities Created
Tracked per engagement and reported monthly.
Companies Supported
Tracked per engagement and reported monthly.
Go-To-Market Automation Rate
Tracked per engagement and reported monthly.
Revenue Generated for Clients
Tracked per engagement and reported monthly.
Years of Combined Execution
Tracked per engagement and reported monthly.
Startup Categories Served
Tracked per engagement and reported monthly.
Performance data available on request. We only publish numbers we can evidence with client-approved reporting. Ask us for a walkthrough of live campaign reporting under NDA.
SEO & visibility
Visibility that compounds
Search is a compounding asset for a startup, but rarely the first one. We build the problem-aware content and category pages that pay back after the paid tests have shown which message actually converts.
Impressions
How often the site appeared for a tracked query, from Search Console.
Clicks
Sessions that started from an organic result, deduplicated by query.
Click-through rate
Clicks divided by impressions on the tracked keyword set only.
Ranking keywords
Distinct commercial-intent queries holding a top-20 position.
Compliance & trust
Startup Go-To-Market Discipline Checklist
Speed without discipline burns the runway. These controls keep experiments honest.
Hypothesis Before Spend
Every test has a written hypothesis, budget cap and decision threshold before launch.
Clean Attribution
Self-reported attribution plus tracked touchpoints, so channel calls are not made on last-click alone.
Outbound Deliverability Hygiene
Domain warming, sending limits and suppression lists protected from day one.
Honest Claim Substantiation
Product claims, benchmarks and logos used only with evidence and customer permission.
Services
What OmniFlow does for startups & scaleups
The go-to-market infrastructure a growing company needs before it can justify a full in-house team.
ICP & Message Testing
Structured tests across segments and offers until one repeats reliably.
Outbound Systems
Email and LinkedIn infrastructure, sequencing and reply handling built to scale safely.
Paid Acquisition
Disciplined paid search and social tied to opportunity cost, not click cost.
RevOps & Attribution
CRM structure, lifecycle stages and dashboards your board can actually read.
Fit check
Who OmniFlow is built for
Founders Past First Traction
For teams with proven value and an unproven repeatable channel.
Teams Tired of Vendor Chaos
For companies with a contractor per channel and no coherent growth system.
Teams That Need Senior Execution
For startups that need an operator, not another junior growth hire.
The team
Staffed with specialists, not whoever is available
Growth Strategists
Senior demand generation and paid media specialists
Web & Dev Team
Developers, designers and UX specialists
AI & Automation Engineers
CRM architects and automation builders
SEO & Content Writers
Editorial, technical SEO and content strategists
Transformation Consultants
Change management and digital operations experts
Paid Media Specialists
Google, Meta, LinkedIn and YouTube ad experts
Market intelligence
We find winnable demand before the category gets expensive
We track category search demand, competitor spend, ad cost inflation and buyer intent signals to point budget at segments still available to a challenger.
Nationwide
Markets monitored continuously
Competitor set
Category competitors tracked across monitored markets
24/7
Demand, cost and competition signals
Lead generation
A full-funnel system for startups & scaleups
Demand generation, outbound and product-led capture feed one pipeline, reviewed weekly against cost per opportunity and stage conversion — so scaling decisions are made on evidence.
- 1
ICP & Offer
Diagnose who actually buys and what makes them act.
- 2
Multi-Channel
Activate only the channels that market rewards.
- 3
CRM & Pipeline
Every enquiry tracked from first touch to won.
- 4
Weekly Optimise
A standing review rhythm, not quarterly reporting.
- 5
Lower CAC
Compounding efficiency and faster time-to-revenue.
Ready to find the channel that repeats?
You do not need more tactics. You need a disciplined system that proves which channel repeats, then scales only that one.
No Long Contracts
Results-focused engagements with clear milestones and accountability.
Free Strategy Session
Request a Growth Assessment and get a clear diagnostic of your current growth system.