Manufacturing & Industrial · Company overview
More Than Marketing. A Specification & RFQ Engine.
OmniFlow helps manufacturers and industrial suppliers win specification and RFQ demand — technical content, distributor-aware search, named-account outbound and CRM discipline in one system.
Leadership
Founder-led growth
Industrial buying runs on specification documents, long qualification and engineer trust. Our team builds the technical content and account outreach that get a product specified before procurement is involved.
Christian Brøgger
CEO — Partnerships & Strategy
Senior business strategist and digital transformation leader. His background spans IBM, Lawyers On Demand, global transformation programmes, financial operations, procurement systems, governance frameworks and process modernisation — an enterprise transformation layer most growth agencies do not have.
João (John) Kasprzak
CMO — Marketing & Operations
Growth operator with a career across SEO, paid media, lead generation, marketing automation, AI integration and outbound systems. He has built and run full-funnel campaigns across LinkedIn, cold email, paid media, SEO and CRM for brands in hospitality, healthcare technology, professional services and B2B.
“If you are not in the specification, you are just a price comparison at the end.”
Impact
What we measure — not vanity metrics
We measure the industrial pipeline: qualified RFQs, specification wins, quote-to-order rate and cost per qualified RFQ.
Qualified RFQs Generated
Tracked per engagement and reported monthly.
Manufacturers Supported
Tracked per engagement and reported monthly.
Quoting Workflow Automation
Tracked per engagement and reported monthly.
Revenue Generated for Clients
Tracked per engagement and reported monthly.
Years of Combined Execution
Tracked per engagement and reported monthly.
Industrial Sectors Served
Tracked per engagement and reported monthly.
Performance data available on request. We only publish numbers we can evidence with client-approved reporting. Ask us for a walkthrough of live campaign reporting under NDA.
SEO & visibility
Visibility that compounds
Engineers search by part number, tolerance, standard and application. Specification-grade pages, downloadable data and application content capture that research long before a supplier list is drawn up.
Impressions
How often the site appeared for a tracked query, from Search Console.
Clicks
Sessions that started from an organic result, deduplicated by query.
Click-through rate
Clicks divided by impressions on the tracked keyword set only.
Ranking keywords
Distinct commercial-intent queries holding a top-20 position.
Compliance & trust
Industrial Compliance & Accuracy Checklist
Technical marketing must match documentation, standards and export rules exactly.
Specification Accuracy
Published tolerances, materials and performance data match current engineering documentation.
Standards & Certification
Compliance marks, certifications and test standards stated with issue dates.
Export & Distribution Rules
Territory availability, distributor agreements and export restrictions reflected in campaigns.
Safety Documentation
Datasheets, handling and safety documentation accessible alongside the product page.
Services
What OmniFlow does for manufacturing & industrial
Demand built for engineers, procurement and distributors at the same time.
Technical Content & SEO
Application, specification and comparison content that earns engineer trust.
Named-Account Outbound
Targeted outreach into original equipment manufacturers, integrators and procurement teams.
RFQ Conversion
Quote request paths, configurators and follow-up designed for technical buyers.
CRM & Distributor Reporting
Pipeline structure that separates direct, distributor and OEM demand.
Fit check
Who OmniFlow is built for
Manufacturers Chasing Specification
For suppliers that want to be designed in, not quoted late.
Teams Tired of Vendor Chaos
For companies with a catalogue vendor, a trade-show budget and no digital pipeline.
Teams That Need Senior Execution
For leaders who need marketers who can read a datasheet.
The team
Staffed with specialists, not whoever is available
Growth Strategists
Senior demand generation and paid media specialists
Web & Dev Team
Developers, designers and UX specialists
AI & Automation Engineers
CRM architects and automation builders
SEO & Content Writers
Editorial, technical SEO and content strategists
Transformation Consultants
Change management and digital operations experts
Paid Media Specialists
Google, Meta, LinkedIn and YouTube ad experts
Market intelligence
We track industrial demand before the RFQ is written
We monitor sector demand, competitor specification coverage, distributor activity and search behaviour so effort targets accounts entering a buying cycle.
Nationwide
Markets monitored continuously
Competitor set
Industrial competitors tracked across monitored sectors
24/7
Demand, cost and competition signals
Lead generation
A full-funnel system for manufacturing & industrial
Technical content earns early specification influence, outbound opens named accounts, and RFQ paths plus CRM discipline convert that influence into quoted and won orders.
- 1
ICP & Offer
Diagnose who actually buys and what makes them act.
- 2
Multi-Channel
Activate only the channels that market rewards.
- 3
CRM & Pipeline
Every enquiry tracked from first touch to won.
- 4
Weekly Optimise
A standing review rhythm, not quarterly reporting.
- 5
Lower CAC
Compounding efficiency and faster time-to-revenue.
Ready to be specified, not just quoted?
Most manufacturers do not need more enquiries. They need technical visibility early enough to shape the specification.
No Long Contracts
Results-focused engagements with clear milestones and accountability.
Free Strategy Session
Request a Growth Assessment and get a clear diagnostic of your current growth system.