Home Services · Company overview
More Than Marketing. A Booked-Calendar Engine for Home Services.
OmniFlow helps home-service companies build demand systems that fill the schedule — local search, paid media, call handling, CRM follow-up, review velocity and automation under one roof.
Leadership
Founder-led growth
Home services is won on speed, coverage and answered calls. Our operating background is in exactly that kind of high-frequency, dispatch-driven business: demand forecasting, service-area economics, call routing, and the CRM discipline that keeps a booked job from becoming a missed voicemail.
Christian Brøgger
CEO — Partnerships & Strategy
Senior business strategist and digital transformation leader. His background spans IBM, Lawyers On Demand, global transformation programmes, financial operations, procurement systems, governance frameworks and process modernisation — an enterprise transformation layer most growth agencies do not have.
João (John) Kasprzak
CMO — Marketing & Operations
Growth operator with a career across SEO, paid media, lead generation, marketing automation, AI integration and outbound systems. He has built and run full-funnel campaigns across LinkedIn, cold email, paid media, SEO and CRM for brands in hospitality, healthcare technology, professional services and B2B.
“In home services nobody shortlists you. They call whoever shows up first and answers. Everything we build serves that one moment.”
Impact
What we measure — not vanity metrics
We measure what a service business actually banks: booked jobs, answered calls, cost per booked job, and revenue per service area.
Qualified Jobs Booked
Tracked per engagement and reported monthly.
Businesses Supported
Tracked per engagement and reported monthly.
Intake Automation Rate
Tracked per engagement and reported monthly.
Revenue Generated for Clients
Tracked per engagement and reported monthly.
Years of Combined Execution
Tracked per engagement and reported monthly.
Service Trades Served
Tracked per engagement and reported monthly.
Performance data available on request. We only publish numbers we can evidence with client-approved reporting. Ask us for a walkthrough of live campaign reporting under NDA.
SEO & visibility
Visibility that compounds
Home-service demand is hyper-local and mostly map-pack. When a pipe bursts or a system fails, the customer searches once and calls from the results page — so ranking, review count and answered-call rate compound together rather than separately.
Impressions
How often the site appeared for a tracked query, from Search Console.
Clicks
Sessions that started from an organic result, deduplicated by query.
Click-through rate
Clicks divided by impressions on the tracked keyword set only.
Ranking keywords
Distinct commercial-intent queries holding a top-20 position.
Compliance & trust
Local Trust & Compliance Checklist
Service-area growth has to be built with licensing, quoting honesty and call-recording rules handled from day one.
Licence & Insurance Display
Licence numbers, bonding and insurance status shown where customers verify them.
Honest Pricing Language
Call-out fees, diagnostic charges and estimate terms stated before the booking, not after.
Call Recording Consent
Recorded-line notice and state consent rules configured in the tracking-number layer.
Review Integrity
Review requests are sent to every completed job — never filtered by expected sentiment.
Services
What OmniFlow does for home services
One connected system from the search to the signed job — visibility, response, follow-up and reporting operated together.
Local Visibility & Map Pack
Service-area pages, profile operations and review velocity built per trade and per suburb.
Paid Media for Emergency Demand
Search and local service campaigns budgeted around urgency windows and crew capacity.
Intake & Speed-to-Lead Automation
Missed-call text-back, booking flows and CRM routing so no job dies in a voicemail queue.
Web & Booking Development
Fast, trust-led sites with booking paths designed for a customer standing in a flooded hallway.
Fit check
Who OmniFlow is built for
Operators Ready For More Volume
For companies with crews to fill and a service area they can defend.
Teams Tired of Vendor Chaos
For businesses juggling an SEO vendor, an ads vendor and a call service with no single owner of growth.
Owners Who Need Senior Execution
For teams who want operators running the account, not a rotating junior.
The team
Staffed with specialists, not whoever is available
Growth Strategists
Senior demand generation and paid media specialists
Web & Dev Team
Developers, designers and UX specialists
AI & Automation Engineers
CRM architects and automation builders
SEO & Content Writers
Editorial, technical SEO and content strategists
Transformation Consultants
Change management and digital operations experts
Paid Media Specialists
Google, Meta, LinkedIn and YouTube ad experts
Market intelligence
We map service-area demand before the market gets crowded
We track seasonal demand, click cost, competitor coverage and review velocity suburb by suburb — so expansion goes where jobs are winnable rather than where competition is loudest.
Nationwide
Markets monitored continuously
Competitor set
Home-service competitors tracked across key metros
24/7
Demand, cost and competition signals
Lead generation
A full-funnel system for home services
Demand starts in the map pack and paid search, moves through call handling and booking, and lands in a CRM where every job is attributed back to the campaign and suburb that produced it.
- 1
ICP & Offer
Diagnose who actually buys and what makes them act.
- 2
Multi-Channel
Activate only the channels that market rewards.
- 3
CRM & Pipeline
Every enquiry tracked from first touch to won.
- 4
Weekly Optimise
A standing review rhythm, not quarterly reporting.
- 5
Lower CAC
Compounding efficiency and faster time-to-revenue.
Ready to become the company customers call first?
Most service businesses do not need more leads. They need a system that captures the demand already searching, answers it faster than the competition, and proves which suburbs pay back.
No Long Contracts
Results-focused engagements with clear milestones and accountability.
Free Strategy Session
Request a Growth Assessment and get a clear diagnostic of your current growth system.