Ecommerce & Retail · Company overview
More Than Marketing. A Margin-Led Growth Engine.
OmniFlow helps ecommerce and retail brands grow contribution profit — paid media, feed quality, SEO, lifecycle retention and clean measurement operated against margin rather than platform-reported returns.
Leadership
Founder-led growth
Retail growth is an economics problem disguised as a creative one. Our team builds reporting on contribution margin, blended acquisition cost and repeat rate, so scaling decisions survive the P&L.
Christian Brøgger
CEO — Partnerships & Strategy
Senior business strategist and digital transformation leader. His background spans IBM, Lawyers On Demand, global transformation programmes, financial operations, procurement systems, governance frameworks and process modernisation — an enterprise transformation layer most growth agencies do not have.
João (John) Kasprzak
CMO — Marketing & Operations
Growth operator with a career across SEO, paid media, lead generation, marketing automation, AI integration and outbound systems. He has built and run full-funnel campaigns across LinkedIn, cold email, paid media, SEO and CRM for brands in hospitality, healthcare technology, professional services and B2B.
“Return on ad spend is a vanity number if it ignores margin, returns and repeat rate. We manage the number that pays the bills.”
Impact
What we measure — not vanity metrics
We measure commercial reality: contribution margin, blended acquisition cost, repeat purchase rate and payback period.
Qualified Customer Acquisitions
Tracked per engagement and reported monthly.
Retail Brands Supported
Tracked per engagement and reported monthly.
Lifecycle Automation Rate
Tracked per engagement and reported monthly.
Revenue Generated for Clients
Tracked per engagement and reported monthly.
Years of Combined Execution
Tracked per engagement and reported monthly.
Retail Categories Served
Tracked per engagement and reported monthly.
Performance data available on request. We only publish numbers we can evidence with client-approved reporting. Ask us for a walkthrough of live campaign reporting under NDA.
SEO & visibility
Visibility that compounds
Category and comparison search still carries the cheapest incremental revenue in retail. Clean taxonomy, indexable collections and content that answers pre-purchase questions reduce paid dependency over time.
Impressions
How often the site appeared for a tracked query, from Search Console.
Clicks
Sessions that started from an organic result, deduplicated by query.
Click-through rate
Clicks divided by impressions on the tracked keyword set only.
Ranking keywords
Distinct commercial-intent queries holding a top-20 position.
Compliance & trust
Retail Advertising & Data Checklist
Retail marketing is heavily regulated on pricing, claims and data handling.
Honest Pricing & Discounts
Reference prices, sale periods and shipping costs stated to advertising-standards rules.
Substantiated Product Claims
Performance, sustainability and ingredient claims backed by documentation.
Consent & Tracking Hygiene
Pixels, server-side events and email capture configured against consent requirements.
Returns & Terms Clarity
Delivery windows, returns and warranty terms visible before checkout.
Services
What OmniFlow does for ecommerce & retail
The whole commercial stack, run against contribution margin.
Paid Media & Feeds
Shopping, search and social managed with feed quality as a first-class lever.
Ecommerce SEO
Category, collection and content architecture that earns non-paid revenue.
Lifecycle & Retention
Email, SMS and win-back programmes that lift repeat rate and lifetime value.
Measurement & Profitability
Blended reporting on margin, acquisition cost and payback rather than platform-reported returns.
Fit check
Who OmniFlow is built for
Brands With Margin To Scale
For retailers whose unit economics can support acquisition investment.
Teams Tired of Vendor Chaos
For brands with an ads agency, an email agency and a developer pulling in different directions.
Teams That Need Senior Execution
For operators who want commercial thinking, not channel button-pushing.
The team
Staffed with specialists, not whoever is available
Growth Strategists
Senior demand generation and paid media specialists
Web & Dev Team
Developers, designers and UX specialists
AI & Automation Engineers
CRM architects and automation builders
SEO & Content Writers
Editorial, technical SEO and content strategists
Transformation Consultants
Change management and digital operations experts
Paid Media Specialists
Google, Meta, LinkedIn and YouTube ad experts
Market intelligence
We see category demand and cost shifts before peak
We track category demand, competitor pricing, auction cost and seasonality so inventory and budget are committed with a view of what the market is about to do.
Nationwide
Markets monitored continuously
Competitor set
Retail competitors tracked across monitored categories
24/7
Demand, cost and competition signals
Lead generation
A full-funnel system for ecommerce & retail
Acquisition, conversion and retention are managed as one economic system: paid and organic bring demand, site experience converts it, and lifecycle programmes make the second purchase profitable.
- 1
ICP & Offer
Diagnose who actually buys and what makes them act.
- 2
Multi-Channel
Activate only the channels that market rewards.
- 3
CRM & Pipeline
Every enquiry tracked from first touch to won.
- 4
Weekly Optimise
A standing review rhythm, not quarterly reporting.
- 5
Lower CAC
Compounding efficiency and faster time-to-revenue.
Ready to grow revenue that actually keeps margin?
Most brands do not need more traffic. They need acquisition priced against margin and a retention engine that makes the first order worth buying.
No Long Contracts
Results-focused engagements with clear milestones and accountability.
Free Strategy Session
Request a Growth Assessment and get a clear diagnostic of your current growth system.