B2B & Technology · Company overview
More Than Marketing. A Demand Engine for Technical Buyers.
OmniFlow helps B2B and technology companies build multi-channel demand for committee-based purchases — search, paid, outbound, content, RevOps and attribution operated as one system.
Leadership
Founder-led growth
Technology buying is a committee sport with long cycles and internal politics. Our founders have run enterprise transformation programmes and full-funnel B2B campaigns, so the system accounts for champions, blockers and procurement, not just leads.
Christian Brøgger
CEO — Partnerships & Strategy
Senior business strategist and digital transformation leader. His background spans IBM, Lawyers On Demand, global transformation programmes, financial operations, procurement systems, governance frameworks and process modernisation — an enterprise transformation layer most growth agencies do not have.
João (John) Kasprzak
CMO — Marketing & Operations
Growth operator with a career across SEO, paid media, lead generation, marketing automation, AI integration and outbound systems. He has built and run full-funnel campaigns across LinkedIn, cold email, paid media, SEO and CRM for brands in hospitality, healthcare technology, professional services and B2B.
“You are not selling to a buyer. You are arming a champion to win an internal argument.”
Impact
What we measure — not vanity metrics
We measure pipeline reality: qualified opportunities, multi-threading depth, sales-cycle length and cost per opportunity.
Qualified Opportunities Created
Tracked per engagement and reported monthly.
B2B Brands Supported
Tracked per engagement and reported monthly.
Pipeline Automation Rate
Tracked per engagement and reported monthly.
Revenue Generated for Clients
Tracked per engagement and reported monthly.
Years of Combined Execution
Tracked per engagement and reported monthly.
Technology Verticals Served
Tracked per engagement and reported monthly.
Performance data available on request. We only publish numbers we can evidence with client-approved reporting. Ask us for a walkthrough of live campaign reporting under NDA.
SEO & visibility
Visibility that compounds
Technical buyers research quietly and arrive late. Documentation-grade content, comparison pages and integration content capture that research without forcing a form on someone who is not ready.
Impressions
How often the site appeared for a tracked query, from Search Console.
Clicks
Sessions that started from an organic result, deduplicated by query.
Click-through rate
Clicks divided by impressions on the tracked keyword set only.
Ranking keywords
Distinct commercial-intent queries holding a top-20 position.
Compliance & trust
B2B Buying-Committee Checklist
Enterprise buyers evaluate your marketing the way they evaluate your product — for accuracy and security posture.
Accurate Product Claims
Feature and benchmark claims match documentation and the current release.
Security & Privacy Signals
Certifications, data handling and hosting facts published where procurement looks.
Consent-Based Data Capture
Tracking and enrichment configured against regional consent rules.
Competitive Comparison Fairness
Comparison pages state facts and dates, avoiding claims you cannot substantiate.
Services
What OmniFlow does for b2b & technology
The full demand stack for a technical sale, connected to the CRM the sales team lives in.
Demand Generation
Paid and organic programmes targeted at the account, not just the individual.
Outbound & ABM
Multi-threaded sequences across LinkedIn and email into named accounts.
Technical Content & SEO
Docs-adjacent, integration and comparison content that earns trust with practitioners.
RevOps & Attribution
Lifecycle stages, routing and reporting that survive a board review.
Fit check
Who OmniFlow is built for
Companies With Real Pipeline Targets
For teams accountable for opportunity creation, not lead counts.
Teams Tired of Vendor Chaos
For companies running agencies per channel with no shared pipeline view.
Teams That Need Senior Execution
For marketing leaders who need operators fluent in technical buyers.
The team
Staffed with specialists, not whoever is available
Growth Strategists
Senior demand generation and paid media specialists
Web & Dev Team
Developers, designers and UX specialists
AI & Automation Engineers
CRM architects and automation builders
SEO & Content Writers
Editorial, technical SEO and content strategists
Transformation Consultants
Change management and digital operations experts
Paid Media Specialists
Google, Meta, LinkedIn and YouTube ad experts
Market intelligence
We map account demand before competitors bid it up
We track category demand, competitor spend, hiring signals and account-level intent to prioritise the segments where deals are winnable now.
Nationwide
Markets monitored continuously
Competitor set
B2B competitors tracked across monitored categories
24/7
Demand, cost and competition signals
Lead generation
A full-funnel system for b2b & technology
Awareness, research capture, outbound and sales follow-up feed a single pipeline with account-level attribution, reviewed weekly against opportunity cost and stage velocity.
- 1
ICP & Offer
Diagnose who actually buys and what makes them act.
- 2
Multi-Channel
Activate only the channels that market rewards.
- 3
CRM & Pipeline
Every enquiry tracked from first touch to won.
- 4
Weekly Optimise
A standing review rhythm, not quarterly reporting.
- 5
Lower CAC
Compounding efficiency and faster time-to-revenue.
Ready for pipeline your board can forecast?
Most B2B teams do not need more leads. They need account-level demand, multi-threaded follow-up and attribution that holds up in a business review.
No Long Contracts
Results-focused engagements with clear milestones and accountability.
Free Strategy Session
Request a Growth Assessment and get a clear diagnostic of your current growth system.