Agency vs In-House Marketing: The Decision Framework for B2B

## The Decision Matrix | Factor | Agency | In-House | |--------|--------|----------| | Speed to start | 1-2 weeks | 3-6 months | | Cost (first year) | $5-15K/mo | $150-250K salary + tools | | Expertise breadth | Wide | Deep in 1-2 areas | | Tribal knowledge | Lower | Higher | | Scalability | Instant | Requires hiring | | Brand alignment | Takes time | Natural | Hybrid approach: Agency for execution + 1 internal strategist. See if OmniFlow is right for you.